New Look Reflective of the Initiatives and Progress Being Made at the Organization
HONOLULU (February 5, 2014) – The Chamber of Commerce Hawaii today introduced a new logo and website at cochawaii.org, reflective of the initiatives and progress being made at the organization.
“The Chamber is pleased to introduce our new logo and website. A refreshed logo preserves our 163-year history while showing our forward progress, and exemplifies the commitment of our team and the organization to support Hawaii’s business community,” said Chamber President and CEO, Sherry Menor-McNamara. “In tandem with our refreshed logo, we felt the timing was right to launch a new website with new aesthetics and improved content and functionality to better serve and communicate with our members and visitors to our site. We are working hard to bring a high level of service to our members, which we are carrying over to our new website.”
The new, refreshed logo signifies the Chamber’s growth and transformation, and celebrates the brand equity that has been built over the organization’s 163-year history. The logo is circular in nature and features blue and green colors. The green circle sitting on a blue wave represents the Hawaiian islands in the middle of the Pacific. The blue wave is also representative of the wave of change that the Chamber is moving forward on with their members. The “H” is for “Hawaii,” with the circle and “C” around the “H” symbolic of the Chamber’s support of Hawaii’s business community. The new logo is being introduced via the Chamber’s new website at cochawaii.org and was developed by Gina Lambert, Creative Director for Oahu Media Group.
A fresh design and improved navigation offer members and visitors to cochawaii.org a better user experience. The Chamber’s new website is more member-oriented, with content that helps visitors easily access information about the services and benefits provided by the Chamber. From the home page of the website, visitors can easily navigate to the organization’s three main service areas: membership, business and legislative advocacy, and military affairs.
The new website will be updated on a regular basis with news of events; legislative, business advocacy and military affairs activity; new campaigns; and other member information. The website was designed to meet the requirements of an increasing digital visitor base and can be viewed on smartphones, tablets and other mobile devices without loss of functionality. According to recent statistics, in North America, over 20 percent of web traffic comes from mobile browsers, with that figure steadily increasing.
Another main feature of the new site includes access to the Chamber’s new manufacturers’ website portal. As part of its manufacturing initiative to spearhead new industry initiatives, the Chamber has developed the website portal as a “gateway” for the manufacturing sector to grow Hawaii’s economy, create well-paying jobs and improve the standards of living for residents. The Chamber is the exclusive state representative for the National Association of Manufacturers.
Dennis Francis, president and publisher of the Honolulu Star-Advertiser, in his capacity as the Chamber’s board chair, and the newspaper’s web team, helped develop the new website and manufacturers’ portal.
For more information, visit cochawaii.org.
As the leading “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is the state’s largest organization advocating for businesses in Hawaii. Established in 1850, the Chamber works on behalf of its approximately 1,000 member companies and the business community, as a whole, to advance the state’s economic climate and help businesses succeed. The Chamber supports its members with training, business building and networking opportunities; lobbies government and advocates on behalf of business interests; and serves as a liaison between civilian and military communities in Hawaii.
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