Step 1: Log into ChamberMaster
Go to ChamberMaster.com and log in with your username and password. Look at the top right of the page for the login link.
If you forgot your login or are not sure you have one, simply click on the “forgot your username/password” link and enter your email address, and your login information will be sent to you. If you have any questions, you can call a Chamber of Commerce Hawaii representative at 808-545-4300 or email: email@example.com.
The images on the home page rotate, so if you don’t see those smiley people, don’t be alarmed. After you click the link you’ll land on a page that looks like this:
Enter your username and password to access your dashboard.
Step 2: Familiarize Yourself with the ChamberMaster Dashboard
There’s a lot happening on your dashboard. Here’s a quick overview of what it contains. Of course, it should have your business information.
From top to bottom you should see the following:
- Chamber of Commerce Hawaii’s name and your business name
- Left navigation area with the following sections:
- Member Info
- Webpage Info
- User Manuals – helpful if you are not comfortable with these types of systems
- Logout button
- Near the bottom of the page is an overview of any advertisments you are currently running
- On the bottom right is a link and a map encouraging you to make sure your map pin pointing out your business location is correctly placed.
While there are many options here, we are going to focus on the areas you need to edit to make sure your online directory listing is optimized.
Step 3: Visit and Edit the Business Info Section
The first link in the membership info section is business info, click on the link to open this section. You’ll want to ensure your business contact information is complete and accurate. Enter any details left out and check for typos.
If you find a typo, go ahead and correct it.
Once you have made sure your contact information is all correct, check the box that says “Use this information on your Chamber Webpage.” Then hit the SAVE button at the bottom of the page. Though it’s not shown in the picture above, it is there.
In the Additional Information section make sure your business’s Chamber representative is listed. This will be the person who receives membership-related emails and other important information, such as invoices. Click the “Edit Employees/Reps page” button for more options.
Step 4: Review Business Category
In the left hand navigation, under the Member Info section, find and click the Bus. Categories link. Business categories are controlled by your Chamber. You cannot edit this page, but please review it to make sure you are satisfied that your business is listed correctly. Your category name becomes part of the title for your webpage. If this information is inaccurate, email your Chamber representative about what other categories are available. Your representative can update your business category information.
The elements that make up the Page Title (a very important SEO element) of your webpage are these:
- Business Name
- Business Category
- Business Address
- Business Phone number
Step 5: Edit Employee/Rep Information
While your business rep’s contact information may be listed correctly on the Business Info page, it is important to visit this page and check a few boxes. In particular, the ones at the bottom of the page. Review and make sure the personal information for your representative is accurate and up-to-date. You can simply click the “copy business information” link to import the business data. Check the options in the boxes on the right column as appropriate for each contact.
We recommend that members fill in any available social media links for each representative. Business marketing on social media is growing by leaps and bounds and this can help drive new followers and connections.
Pay close attention to the “Web Display Options” for your business’s representative. In this example, all options have been checked except the “Display this rep’s fax number” because, in this example, a fax machine isn’t available. You are free to make your own decisions about what you want to display on your business listing. Make sure you hit the SAVE button if you make any edits.
Step 6: Visit and Edit the Webpage Info Section
This is where you really need to pay attention – there are a lot of important things going on in this section that impact how your business is shown on the internet and how you will (or won’t) be found by potential customers using the online directory search functions.
We’ll look at four main sections on this page.
1. Business Information
If you followed the earlier steps in this tutorial all you have to do is check the box that reads “Use Business Information” (see below). If, however, your business is headquartered somewhere else and you have a store or operation in Hawaii – fill in the local address.
Don’t overlook the last field of the right column “URL Text!” Put business-related keywords in this box. This text becomes the ‘anchor text’ for the link to your business’s website!
This is important for your search engine optimization. Here is the definition of Anchor Text from Wikipedia:
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
So, choose wisely and keep it brief. For this example, the URL text reads “Internet Marketing and Website Design Fuquay-Varina” which are search terms this business would like its website to be found for (see image below).
2. Add Social Links
More than ever, businesses are leveraging social media to service existing customers and reach new prospects. Complete these sections so you can drive those interested to your social profiles.
3: Add Description, Hours of Operation, Driving Directions
You get 200 characters in your description section. Again, add descriptive keywords of your products and services that people would use to find your business in a search engine.
There are 100 character spaces available in the “Hours of Operation” section. Use as many as you need, but not more. Also, if your location is difficult to find, consider adding up to 200 characters of information on how people can find your business.
4: Add Keywords
The KEYWORDS section is POWERFUL! Make sure you complete this section.
This section is not completed by Chamber staff so you must do this step. The Chamber’s online member directory can only search information that is provided. If you don’t fill in this section you will potentially lose a lot of business leads. Here’s why:
When these fields are left empty, the only information ChamberMaster has on your company is your name and contact information. If your products and services are not in your business name, your business won’t be listed when people using the Chamber’s online directory search for your products or services.
You get eight fields where you can enter keywords or phrases (up to 30 characters in each box) that relate to your products or services. Since services are not in the company name, internet marketing, marketing, online advertising, Search Engine Optimization, SEO, small business marketing, web site design and website design were added.
The keywords you use will also become the meta keywords on your Chamber web page. These pages are visible to search engines, so again, choose wisely!
You may notice that two variations were added for SEO and website design – that’s because some people may type in different search terms and you want to cover as many bases as possible. The online directory search functions doesn’t know that SEO and search engine optimization are the same thing – so you have to help it a little bit.
You may also notice there is a separate link in the Webpage Info navigation section where you can edit just the keywords, giving you two ways to do it.
When you are done with these edits, hit the SAVE button and then hit the preview page button so that you can review your edits. Look over your work and if you see any typos or other ways to improve your business listing, go back to the edit page, make the updates and hit the SAVE button again. Repeat until you are fully satisfied.
Step 7: Put Your Pin on the Map
This is the final step to ensure your Chamber online directory listing is well optimized by showing where your business is located on the map. Under the Webpage Info navigation area, find and click on the ‘Map Pin Info” link.
You can click on the box here to show the map on the Chamber’s online directory and there is a simple drop down box to add your address from your business info page. Again, if your location is different than the address listed in your business information, you have the option to enter different information.
ChamberMaster will show a map and pin of the location you’ve added – just make sure it is correct.
You can optionally add points of interest category and sub category. All of these tools are a benefit of Chamber membership and will help your business so please take advantage of them.