Social Media for Business

smtoolThere are many social media channels out there and many have the potential for creating interest and engagement for your product(s) and business. We’ve assembled a few resources that might aid in your research into which account(s) are the best for your business and some strategies to consider.

Some quick takeaways:

  • Be prepared to engage regularly. Posting once a month won’t keep your followers engaged.
  • Try to be consistent in image and branding so your followers know you at a glance. 
  • Link your social channels to your website and communications.
  • Try to set up a calendar to schedule the content you publish so it doesn’t all go out on the same day.
  • Know your audience.
  • Start tracking your followers and engagement so you know what content is working and what isn’t.
  • Research whether advertising on social media will benefit your business, oftentimes it is an affordable option.

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